Groove technology is the latest innovation in putting and GEL has taken this new technology a step further with the design of its GEL putters. The innovative grooved aluminum insert has been precision cut using CNC machines to produce the grooves and each model has been designed with input from Tour professionals providing the user with a beautifully balanced and weighted head that will encourage a quicker, truer roll.

Each putter comes with a special GEL designed grip in distinctive Blue/Yellow. And, designed to appeal to our women golfing enthusiasts, the Emerald and Sapphire models are also available with the unique Blue/Pink grip, pink groove Insert and Model Name.

Take a look at our exciting styles and find the model that will best suit your game.

Just a year after launching into the golf market, GEL has invested further in the development of a new range in cooperation with biomechanic and golfing guru Dr. Paul Hurrion, whose expertise in the art of putting has seen him work with the likes of The Open Champion Padraig Harrington and Ryder Cup Stars David Howell, Lee Westwood, Darren Clarkke and Paul McGinley.

"For me personally, it is extremely exciting to be designing my own range of putters under the GEL umbrella especially as the GEL putters are not only technologically innovative but also look modern, colorful and striking," commented Dr. Hurrion, who was thankful personally by Harrington in his Open acceptance speech.